Marketing techniques for clothing are vast and diverse, yet the most prominent manner is through print media usually in top fashion magazines. This method is not only the most effective (Vogue magazine alone has an average total circulation of 1,246,765 magazines), but also the most expensive (CondeNast.com). Advertisement rates for a one page spread in Vogue run anywhere from between $129,000 and $145,000 (CondeNast.com). This high cost translates to a brand that is not only capable of producing enough sales to satisfy those prices, but also creating a loyal clientele that revel in paying high prices for the clothing. This is demonstrated through their marketing. In their campaigns, designers not only try to sell their clothing, but they market to a certain lifestyle, a lifestyle which is characterized by wealth, luxury, and extravagance. These types of advertisements create a sense of discontent for the consumer, who generally can’t afford that lifestyle. This supported by the fact that the median income for the magazine readers is only $58,612 (condenast.com).
Cassidy Lynn 